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Tom Hiskey

Tom Hiskey

Design Manager
Tom is a senior designer and manager
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How we made personas to help us empathise with customers

Personas are a tool to help product teams make customer-centred decisions. We wanted ours to be useful, relevant and unbiased – and in the process of creating them we learned a few lessons and broke a few ‘rules’. Here’s how we went about it.

1 July 2021

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