We’ve helped UK charities raise £79,873,784.
We’ve done away with upfront costs and expensive campaigns to prove every charity, big or small, can effectively scale their legacy income.
We use our in-house technology and custom analytics to maximise your legacy income and provide accurate monthly reports on campaign performance.
Reach online, convert online
Supporters are easier and cheaper to reach online, through mailing lists and social channels. By offering them a simple, free will product they can complete online in minutes, we’ve maximised conversion from lead to legacy.
Optimise for Legacy
We use customised landing pages and an optimised legacy message to deliver phenomenal results. 24% of our wills contain legacies (2x industry standards) and 82% of gifts are residuary.
Report and Iterate
raised for charity
Simple pricing, no hidden fees
Charities pay £45 per will (inc. VAT)
Wills are free to supporters, and you only pay for what you use.Arrange a demo