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Hear from Dan, our CEO about our mission to change how the world deals with death.

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Our mission

Changing the way the world deals with death

From writing your will to planning a funeral, the way we deal with death is formal, complicated and expensive. Instead of feeling supported, people feel lost.

But it doesn’t need to be this way. We started Farewill to change the way the world deals with death: to make the experience warmer, brighter and friendlier.

The opportunity

Bringing positive change to an outdated industry

The death industry hasn’t changed significantly in decades. This is an enormous market with the opportunity to change the lives of millions of people and their families every year.

We’re backed by some of the best investors in Europe, including Augmentum Fintech and growth-stage experts, Highland Europe. Now we’re opening up the opportunity to investors large and small.

Our Plan

We’ve revolutionised wills and probate

We’re blending innovative products with smart technology and outstanding customer service. We’ve been awarded National Will Writing Firm of the Year for the last 3 years running, and as a small business, Probate Provider of the year for the last two consecutive years.

Now we're doing the same with funerals

The old fashioned way of doing things - from tombstones, to top hats, to local authority crematoriums, just isn’t the right fit for millions of people in the UK anymore. They want less fuss, more affordable prices, and most importantly, a funeral that truly represents them.

As Best Direct Cremation Provider 2022, and Low Cost Funeral Provider of the Year for the last 2 years running, we’re off to a flying start.

National Will Writing Firm of the Year
2019 • 2020 • 2021 • 2022

Probate Provider of the Year
2020 • 2021

Low-cost Funeral Provider of the Year
2021 • 2022

Best Direct Cremation Provider

Rated Excellent on Trustpilot: 4.9/5 with over 12,000 reviews

Help us make every death a brighter goodbye

We’re backed by some of the best investors in Europe, and now we’re opening up the opportunity. We’d love you to join us.

Invest now

Capital at risk


We’re collaborating with Crowdcube

Crowdcube is the leading crowd equity platform in Europe. They’re regulated by the Financial Conduct Authority (FCA) and Comisión Nacional del Mercado de Valores (CMNV). They make it easy to invest in high-growth businesses, whether you’re an experienced investor or just starting out.

Find out more about Crowdcube
To disrupt an industry is to really bring positive change – and for us, that’s what Farewill is bringing. And consumers are reacting really positively to that change.
Tim Levene, Augmentum Fintech
We invested in Farewill because we felt the industry was ripe for a much better proposition, and we were impressed by what the team had achieved so far.
Stan Laurent, Highland Europe

How our collaboration with Crowdcube works

Don’t miss out

We’d love you to join us, and own a little bit of Farewill too.

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Capital at risk